Services
Webdesign & Website Development
Web design agency Appleton & New York
Are you looking for a slightly different, creative marketing agency in Appleton & New York? Then sooner or later you will end up with us anyway. Because our name says it all – we are the web design heroes and will make you completely happy. We not only create classic websites, but are also professionals in optimizing mobile internet presences. Our imaginative team will give you a digital presence that will stand out from the crowd.
Our web Design Service
at a glance
As the saying goes: “There is no second chance to make a first impression”. And this is where we come into play again. With us you get a stylish website that immediately catches the eye and will be remembered for a long time. We have the following services in our program:
Design
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Based on your ideas and wishes, we will work together to create a smart concept to ensure you have a professional online presence.
Responsive Web Design
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Responsive web design to optimize common mobile devices and display sizes of smartphones, tablets, etc. has revolutionized web design. It not only influences the pure indexing (listing) on Google, Bing and the like, but also on the SEO measures to improve findability on search engines.
If we look more closely, web design involves the creative use of input from and for products on the World Wide Web. It includes designing layouts, fonts and text elements. On top of that, web design includes both the editing and handling of images and audiovisual media as well as the design and implementation of illustrations, animations and graphics.
Programming
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As experts in web development and programming, we at the Bobardt Enterprises Inc. agency know exactly what is possible, what is not possible – and how we can still do it.
Our team of solution-oriented web developers works hand in hand with the art director, the UX designer and the right copywriters for your industry. This ensures short project times with maximum reliability and functionality.
Overview of programming
Overview of programming
Implementation as well as database and backend development
Conception of web shops, e-commerce, e-business and omni and multichannel strategies
Product/brand presentations: HTML5, CSS, motion graphic design, Javascript, Flash
Website Relaunch
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As part of a website relaunch, you will receive a general overhaul of your existing online presence. We mostly pimp design and technology. However, the content and the general concept remain unchanged. So you don’t have to worry about your previous content or existing SEO rankings.
Reasons for a website relaunch
Since sprucing up an internet presence involves costs, you should be sure that your expenses are worth it. We have therefore created a small checklist for you to analyze your website.
Overview of the reasons for a website relaunch
Your website is:
Now old-fashioned
Not user friendly and takes forever to load
Not optimized for mobile devices
Includes little to no organic traffic
Converts poorly, causing users to bounce quickly
Overloaded in content
An HTML dinosaur from the early 2000s
Administration
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In order to always stay up-to-date, websites must be updated at certain intervals. This mainly concerns texts and images, but plugin maintenance and updating is now also part of most CMS systems. Administration also includes creating news, subpages, appointments, menu items and other content.
Webshop development
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To create an excellent online shop for you, we have a clever strategy up our sleeve. Based on extensive research, we create your shop according to your goals and fill it with the necessary keywords. We also take our cue from the competition — and go one better.
For the perfect setup, we need data about your merchandise management system (ERP), your workflow, your target group – and of course your ideas and wishes. Be sure to clarify in advance which eCommerce system you want to work with.
Basically, you have the choice between numerous systems, with Prestashop, Shopware, Woocommerce, Shopify being among the most used. Decide in advance which payment methods you want to accept and whether you want to include product videos. We would be happy to advise you in advance on this decision free of charge.
When it comes to replacing your existing system and integrating new technologies or your shop management, you can sit back and put your hands behind your head – we’ll be happy to take care of that for you too. The implementation of your e-commerce software with the additional system interfaces rounds off our top service.
SEO optimized website
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Search engine optimization (SEO) is one of the most important parts of the web design process that we carry out as an agency. Through targeted optimization, SEO allows you to ensure that your desired target group will inevitably land on your site.
Overview of the most important SEO elements
Search terms
Texts
Meta tags
Sitemaps
Page title
Headings
Robots
Google Core Web Vitals
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As an agency, we are increasingly being asked questions by our customers about Core Web Vitals in the context of web design. So let’s summarize the most important things:
The Core Web Vitals reflect the user experience of your website based on the most important technical metrics. Your presence is classified and evaluated based on the existing factors.
What is particularly important is the loading process, interactivity and visual stability.
Overview of the most important key figures
Largest Contentful Paint (LCP)
To measure the time it takes to load until the main content of a page is reached. The ideal value here is a maximum of 2.5 seconds.
First Input Delay (FID):
FID is the amount of time it takes from your first interaction — such as clicking on a link — until the browser responds.
Cumulative Layout Shift (CLS)
CLS measures the stability of your website’s layout and whether there is a shift in layout elements during nituibf. According to Google, the ideal value is a maximum of 0.1.
The Web Design Process in our Agency
Planning & conception based on your needs
A successful project requires detailed planning and close collaboration so that we can implement your ideas and expectations precisely. Whether appearance, design or content structure – you will always be informed about the options and the project progress.
We are also absolutely transparent in terms of costs. We only bill for services that you have previously approved. In this way, we create your individual website that will delight both you and your customers.
Creation of a mood board
You can compare the mood board to a collage. It is filled with text, images and other details that both define your brand and convey your brand identity. A mood board can also help you develop your project.
Overview of the areas of application of the mood board
inspiration
To focus on factors such as vision, identity, company characteristics and emotions that your brand should convey.
Confirmation
To transfer concepts such as values or culture into the design of your site.
guide
To reflect your brand on your logo, business cards or other marketing materials.
communication
To understand your brand among company management, the designer or other partners.
Development of a draft
Once the concept is in place, we start our agency work with the actual web design. When designing the graphic design of your website, we create the first drafts and functions that we have determined based on your requirements. We strictly adhere to the CD specifications (Corporate Design) and take existing advertising materials into account to preserve your corporate identity.
Optional: Development of an SEO Strategy
As we mentioned above, search engine optimization is an extremely effective tool in online marketing. Optionally, we can develop an SEO strategy together.
Here is a small example:
PHASE 1: Competitor analysis
Better, bigger and further is our motto. To determine your current status, we carry out an in-depth comparison with your relevant market competitors. We determine these based on links, keywords and current rankings.
Now it’s time to outdo your competitors!
PHASE 2: Keyword analysis
Using various Google webmaster and web analysis tools, we determine the most important keywords for your company website. The following applies here: the higher the search volume, the better the ranking.
PHASE 3: Development of a structural concept
Of course, your online presence not only has to reach Google, but also your (potential) customers. We achieve an excellent page structure through internal links, among other things.
Implementation of the Website
After the successful development and approval of your website, the technical implementation follows. Based on the layout, we create the necessary template files, which are based on current web standards such as HTML5, CSS and jQuery.
As soon as the first results of the implementation of your new website are visible, you will receive a URL from us so that you can view the current status in advance.
We are looking forward to it,
to hear from you.
With these Systems we Work
It is obvious that as a Bobardt Enterprises Inc. agency with years of experience, we have already worked with almost all common web design and CMS systems. To give you an overview, we have created a small list for you:.
WordPress
The classic WordPress is the Mercedes among open source CMS. The original blog system now has numerous extensions to create a fully functional content management system. An all-time favorite in web development, millions of websites worldwide run on it today.
Typo3
In addition to WordPress, Typo3 is also one of the most popular content management systems. A professional team of developers continuously advances the software and always keeps it up to date. In German-speaking countries, Typo3 is mainly used in company portals and e-commerce platforms.
WooCommerce
The Woocommerce shop system impresses with its shortcodes – the short commands in square brackets. The effective and useful functions simplify the design of the online shop many times over. WooCommerce is the most used WordPress eCommerce plugin.
Shopify
Along with Woocommerce, Shopify is one of the most used shop systems worldwide. The Canadian company offers an all-inclusive solution for e-commerce. The package includes all services for creating and operating a web shop. The following applies: costs for the software only arise when sales are achieved.
Magento
The core files of the online shop software Magento are under the Open Software License (OSL) and are therefore freely accessible. The system offers a lot of free templates and extensions developed by the community to expand the range of functions. Magento is primarily used for professional web shop solutions
Shopware
The Made in Germany shop software is ideal for the online business of companies of all sizes. This means that smaller retailers can enter the online shop world easily and cheaply through affordable rental models. Shopware is suitable for large, international e-commerce companies with complex business models due to its extensive configuration options.
FAQ
FAQ — Frequently asked questions about Web Design
Do you need more background knowledge? Feel free to give it to us – our contact form is there to clear up any confusion. Otherwise, we have answered some common questions for you in advance.
Why Bobardt Enterprises Inc.?
When you choose Bobardt Enterprises Inc., you are choosing solid experience and a high level of professionalism. We attach great importance to an effective and goal-oriented way of working. In addition, a family atmosphere, competent advice and comprehensive support are extremely important to us.
We always keep agreements and report extremely transparently on project progress. In addition, interpersonal relationships are very important to us. Therefore, each of our customers has an individual contact person so that communication always remains clear, efficient and organized. Unlike some other web design agencies, we do not use pre-made layouts. We design your homepage individually according to your personal ideas and requirements.
What makes a good web design Agency?
If you are about to have your own, reputable website created, you inevitably have to be able to trust the web design agency you choose. It is therefore essential that it is also serious, professional, transparent and reliable. Only then will you save yourself a lot of trouble, time and money. To recognize such an agency, you should pay attention to a few characteristics.
Internet presence
A reputable web design agency has an attractive, contemporary and flawless homepage. If this is not the case, this agency will most likely not be able to design your website properly.
credentials
A top web design agency has solid experience and well-rehearsed workflows (work flows and systematized processes). These factors are particularly important if you value your project being completed on time.
Portfolio
A solid web design agency offers a detailed offer as well as individual solutions. This criterion is important if you expect a personalized homepage and not a ready-made layout.
transparency
A credible web design agency has complete transparency. Confusing and undifferentiated information is highly dubious. The offer should be well structured and understandable at first glance.
Contact person
With a good web design agency you will get your individual project manager with whom you will work on the web design.
Website maintenance
With a solid web design agency, website care and maintenance is simply part of it. Only then will your homepage be comprehensively maintained and you will receive new content on it in a timely manner.
Pricing
A trustworthy web design agency does not have flat, fixed prices on their website. Such information is usually dubious because every project is individual. Accordingly, the prices vary greatly.
Does web design have anything to do with increasing sales?
Your website is an important tool for presenting your products and/or services and accordingly increasing your sales. A flawlessly designed, contemporary web design stands for credibility, professionalism and quality of your products and creates trust. These aspects are extremely important for informing and retaining existing customers as well as attracting new customers, which in turn increases sales.
How does web design help me to properly address my target group?
No matter how beautiful or professional your website is, if the input doesn’t match your target audience, you’re unlikely to be successful.
Finally, here are a few tips on how you can easily land your (potential) customers.
Through research
Which came first — the chicken or the egg?
You can only find out the right answer through intensive research. In this case, you start by analyzing demographic change (age, gender, geography). You then find out about their needs and interests.
By searching the competition
Your competition is ideal as a reference for your web design.
Look at the colors, fonts, and style of his page. There you can get the best inspiration possible, so that excellent ideas may come to mind.
Through design and content
Try to adjust the design so that the content stands out. The text should still be easy to read.
However, sometimes less is more here.
The reader will tolerate a poorly designed website if the necessary information is present. But if the design is confusing, you are more likely to lose the customer.
When it comes to outstanding web design, the following always applies: the user is the focus.
Bobardt Enterprises Inc.
Products
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Webdesign & Website Development
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Address:
4321 W. College Avenue Suite 200,
54914 Appleton Wisconsin USA
(920) 757-2699